Augmented Reality (AR) in E-commerce: The integration of AR technology in the e-commerce industry, offering immersive shopping experiences, virtual try-on capabilities, and enhanced product visualization for customers.

Categories
Augmented Reality (AR), Technology

AR technology can revolutionize the way we shop online. Sites can offer virtual try-ons and augmented product visualizations[[1](https://learn.g2.com/augmented-reality-examples)], while customers can experience a more immersive online shopping experience. Through its power to break down barriers between the virtual and physical world, AR has the potential to rewrite the rules of the e-commerce game. [[2](https://especial.digital/post/5-examples-of-augmented-reality-in-e-commerce),[3](https://www.researchgate.net/publication/345977552_Mobile_Augmented_Reality_in_Electronic_Commerce_Investigating_User_Perception_and_Purchase_Intent_Amongst_Educated_Young_Adults)].